Rules for more Effective Advertising

Many businesses have a difficult time with there advertising and spreading the word for their product. Here is a guide that could help them focus on what a successful ad would consist of. I found this article about the 10 Rules for more Effective Advertising.

http://americanresearchgroup.com/adrules/

1. Does the ad tell a simple story, not just convey information?

2. Does the ad make the desired call to action a part of the story?

 3. Does the ad use basic emotional appeals?

4. Does the ad use easy arguments?

 5. Does the ad show, and not tell?

6. Does the ad use symbolic language and images that relate to the senses?

7. Does the ad match what viewers see with what they hear?

8. Does the ad stay with a scene long enough for impact?

9. Does the ad let powerful video speak for itself?

10. Does the ad use identifiable music? 

Most advertising fails to follow any of these rules at all and that’s also why there advertising doesn’t reach out to everyone. One of the best rules would have to be number 1 it states that a good story allows each member of the audience to interpret the story, as he or she understands the action.  Another important rule would be number 5, people don’t like to read ads; they would rather see or hear the ad. Our generation is getting lazy and the simpler the ads the better. All of their rules are very important and should really be taken into consideration when planning an advertisement.

Which of the 10 rules do you think is the most important? If you could make any ad what would it be for and how would you go about creating the advertisement?