Many businesses have a difficult time with there advertising
and spreading the word for their product. Here is a guide that could help them
focus on what a successful ad would consist of. I found this article about the 10
Rules for more Effective Advertising.
http://americanresearchgroup.com/adrules/
1. Does the
ad tell a simple story, not just convey information?
2. Does the
ad make the desired call to action a part of the story?
3. Does the ad use basic emotional
appeals?
4. Does the
ad use easy arguments?
5. Does the ad show, and not tell?
6. Does the
ad use symbolic language and images that relate to the senses?
7. Does the
ad match what viewers see with what they hear?
8. Does the
ad stay with a scene long enough for impact?
9. Does the
ad let powerful video speak for itself?
10. Does the
ad use identifiable music?
Most
advertising fails to follow any of these rules at all and that’s also why there
advertising doesn’t reach out to everyone. One of the best rules would have to
be number 1 it states that a good story allows each member of the audience to
interpret the story, as he or she understands the action. Another important rule would be number
5, people don’t like to read ads; they would rather see or hear the ad. Our
generation is getting lazy and the simpler the ads the better. All of their
rules are very important and should really be taken into consideration when
planning an advertisement.
Which of the
10 rules do you think is the most important? If you could make any ad what
would it be for and how would you go about creating the advertisement?
