Importance of Branding

 The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the other sellers. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

Objectives that a good brand will achieve:

·      Delivers the message clearly

·      Confirms your credibility

·      Connects your target prospects emotionally

·      Motivates the buyer

·      Concretes User Loyalty

In order to succeed in branding you must understand the needs and wants of your customers and prospects. You can do this by integrating your brand strategies through your company at every point of public contact. The brand resides within the hearts and minds of customers, clients, and prospects. It’s the total sum of their experiences and perceptions, some of which you can influence, and some that you cannot. It is important to spend time investing in researching, defining and building your brand. Your brand is the source of a promise to your consumer, a foundational piece you do not want to be without.