"Peopel dont know what they want;they only know what they know"

 

The quote “People don’t know what they want; they only know what they know” really makes you think. It’s true that marketers can sway you to buy things that you might not normally buy. For example if there is an “in” shoe that everyone wants and a cheaper shoe that no one wants to buy, you are more likely to buy the shoe that everyone wants because it’s in style. Everyone wants to have the latest merchandise and the ‘hottest’ items, that’s how marketers shape the consumer because they know that it’s true. People don’t really know what they want; they want what everybody else wants.  Marketers can convince consumers to buy just about anything with the right promotion and advertising strategies. Just as long as other consumers are willing to buy that particular product others will follow. Think about all the different types forms of advertising there is and how many times you hear about a particular item and that’s what you think of over and over. Eventually you give in and buy the item because you ashore yourself that you need that product.Marketers know in time consumers will buy the product with the right advertising that's why they advertise. They don't advertise because they think it will make there company look better. They advertise because they know that consumer will watch or hear about the product and want it because others want. Like I stated before everyone wants what others have! What else do you think Marketers do to sway consumers to buy there merchandise? Without advertising and promotion do you think that company/marketers would do better or worse?