5 Ways your business can make money!!!

5 Ways your business can make more money

The key to successfully increasing your business income is to be sure the cost of diversifying isn’t making your profits negligible or nonexistent. All of the ideas below are ways your business can make money without spending a lot of money to do it.

How to make more money:

1)   Rent out part of your business premises.

If you own or lease physical business premises, do you really need all of your current space? If not, you can make more by renting out the space to another business.

2)   Package services as products.

 If your business primarily involves selling services, you can make more money by packaging your services as products rather than charging clients an hourly rate.

3)   Shift your sales focus

Shifting your sales to focus to your current customers rather than attracting new customers makes excellent economic sense because your current customers are already converted prospects. They know your company and your products and are easier to sell to.

4)   Lend out your employees

Do you have talented, marketable people working for you? Then maybe you could sub-contract them to other businesses. For instance, if you have exceptional managers, you could hire them out to other enterprises to run exercises in team-building and management skills.

5)   Add value-added services or products

A carpet cleaner selling bottles of spot remover. A store selling kitchenware offering cooking lessons. These are all examples of adding value-added products that customers and clients might be willing to pay money for.

Can you think of any other ideas that would help small businesses make more money without spending it?

In response to Rachel's Post...

Watch this video…

Do you think an experiment like this could happen in the US?

When I read this question “Do you think an experiment like this could happen in the US, I just laugh. I think that the commercial was hilarious and really made me want to watch. But as Americans I don’t believe all people would think this was funny. I think something would happen and there was probably be a law suit some where down the road. Or better yet someone would of probably started shooting back at the other people. But it’s definitely a great way to catch someone’s attention. Some people might take it the same way as the others in the commercial but everyone’s so different it’s hard to describe everyone as a whole.

In response to Nichole' s post

How different do you think buying a new car compared to a used car is? Would you rather buy a used or new car? Why?

I think that buying a new car would be a better than an old car. A few reasons why I believe that a new car is better then an old car is that you don’t have to repair it as often, now as much money goes into a new car and a nice car is less likely to break down. I am actually looking into buying a car and I am looking fir a brand new car. I would rather pay more for a nice car then a car I know I am going to have to eventually fix.  But one considers a new car read the following

• Monthly repairs for the typical American car on the road (approximately seven years old) run about 5 percent of a family’s budget.
• A new car takes about 15 percent of the family’s budget. Compare 5 percent per month for maintenance on an older car to about 15 percent to buy a new car – no contest.
• It’s common to justify a new car because of better gas mileage than an existing car. But some new cars would have to be driven for 20 years or more to reap mileage savings equal to the car’s cost.
• Unless your car is worn out (200,000 miles or more), it’s often less costly to repair the existing car than to replace it with a newer model.
• Low-cost financing tempts many to buy a new car. But nothing is free. The dealer may offer a low-interest loan, but the vehicle probably will cost more.

Should a car be financed?
Buying a car by financing has become the norm in today’s society. However, the best way to finance a car is not to finance it at all! 

• For most people, it’s best to save money and pay cash for a car. Auto financing is poor stewardship, even when below-market factory financing is offered at “too good to be true” rates.
• If you must finance the purchase of car, there are some basic guidelines that should be followed.
• If possible, arrange a loan through a bank or other financial institution, because this allows you to negotiate with the dealer on a cash basis.
• Don’t trade in an old car. Sell it. If a car dealer can sell a trade-in and make a profit, so can you.
• If your car isn’t paid off, keep it until it is. Otherwise, the current car debt is simply refinanced into the new car loan.
• If financing is necessary to buy a car, begin immediately to save in order to buy your next car with cash.

During the average family’s lifetime, more money is spent for automobiles than homes. Therefore, when considering the purchase of another car, remember that the least expensive car is usually the car you are currently driving. However, cars do wear out, and if another car is necessary, the best option is to buy a good used car, preferably at a price that can be paid in cash.

Promoting your business...

A daycare is the ideal job I would like to accomplish, as I get older. Owning a daycare is what I have always dreamed of! As parents look for daycare you want your name to stand out. You can help make this happen by promoting your business even when you don’t have a vacancy, so, when you do have space, you already well known and highly-regarded.

These tips will help you remember that your child minded and also helping out the benefits of your business.

Regularly update your families information service (FIS), details make sure that you complete any forms sent to you by your FIS, and aim to answer every question. If something changes about your service, for example, you gain a qualification; remember to tell your FIS.

Talk to others about what works for them, your FIS, childcare support workers, and other childcares will be able to let you know what type of advertising is successful in your area and how they fill vacancies. Find out what parents want. Talk to the people above, and the parents you know, about what families would like from their ideal childcare service. Ask the parents you already work with how they found you and what attracted them.

Sign up for vacancy schemes find out if any vacancy schemes are running in your area. Many schools and children’s center’s now offer vacancy-matching schemes.

Get involved in local projects, try contacting your local authority, children's centre, or child minding development worker to see if there are any projects you could get involved in, for instance, offering respite care. As well as helping to fill places, these projects give you experience in different types of work, which can lead to future interest in your service.

Join a child minding network, you’ll have the support of a coordinator when you have vacancies to fill and may get the chance to become quality assured or accredited to offer early years education — another string to your bow! You can find out whether there is a network in your area by contacting local authority early years team.

Turn your successes into news stories, if you have some good news, share it! Contact your local paper, radio station or child-minding newsletter, or produce your own newsletter for the families you work with. Always display best practice - wherever you are, make sure that people remember you for the quality of care you give the children.

Join a group or network; Joining a child minding network or group is one of the best things you can do to promote registered child minding and your own business. By working together you can reach a much wider audience. You can work together to fill vacancies by letting one another know when you have vacancies to fill or know of families looking for childcare. Many networks and groups have a vacancy coordinator whose contact details are put on publicity materials and held by the FIS.

Hit the headlines, it’s easier to get publicity as part of a group, so organize lots of events and invite the papers along, or send them photos afterwards.

Promotional materials, Produce leaflets, posters, and a website holding your group’s details. This can be cost effective and some places will only display general group adverts. You could even invest in a radio advert.

Attend events, Arrange stands at school events or shopping centers, or give a talk at a Sure Start centre. Some groups arrange drop-ins where parents looking for childcare meet child minders.

Reach employers, Make a list of employers in your area then share them out and contact their personnel departments to find out if your group could have its vacancy coordinators details put up in the staff room or in the office newsletter.

Get yourself heard, Nominate group members to attend local authority meetings, take part in early years forums and respond to any consultations to make sure child minding is on people’s minds.  

How would you promote your daycare? What would you do to help your business survive.

How to design a successful promotional strategy...

Like any marketing strategy, using custom items as a promotional giveaway will not always guarantee success to your campaign. All marketing strategies, from the simple distribution of promotional items to a nationwide tri-media campaign, are just tools that can help you reach your goals. Their overall effectiveness is largely dependant on how these ‘tools” are in relation to your target objectives.

Again, like any marketing strategy, there is no exact formula that you can follow in order to be successful. Every marketing guru will have his or her own “proven” approach in maximizing the ROI of your marketing budget, but in truth, there is no clear and exact path that will be applicable to all. The reason for this is that each industry and each company in that industry will require a different set of strategies to fit their own strengths, culture, and values. Though, what is possible is to have a set of strategies that can serve as a skeletal framework for your own customized approach. This set of strategies, for certain, will not cover all the aspects that can help you achieve a successful marketing campaign. But what these strategies can only do is to provide you the guidelines that you should expand on to fit your own business.

And as for the promotional product strategy, below is the framework that your program should have:

1)     Do an extensive research on your target market. It's never about you, and it's always about them. Doing a thorough market research is something that should be present not just in the promotional items strategy, but in ALL marketing strategy. This step is the very foundation of your campaign, and failing to do this effectively will always lead to disastrous results.

2)     Evaluate and pick the best event where you can meet your target market. After your thorough market research, you should already have enough info to develop a segment for your target market based on their geographic, demographic, and psychographic classifications. And from this target segment, you should then find and utilize the best event that your segment is most likely be attending or joining.

3)     Choose and design the perfect promotional items to fit your market, event, and brand. Again, based on the segment you are targeting, you should then choose the appropriate promotional product that your target market will appreciate. Design also plays a big factor in the success of your campaign. Examples of design issues to focus on are saliency of logo to t-shirt colors and the clarity of message on printed items.

4)     Plan a distribution program for your promotional items during the event which should answer the following questions: 1) How can your target market find or get attracted to your location (booth) during the event? 2) How can you effectively distribute your corporate giveaway? 3)How can you deliver your message (sales pitch) or gather information from your target market (contact details) during the distribution process?

5)     Create a system to organize all gathered info. This step is often overlooked since most believe that the success of the promotional item campaign is only measured by the success of the event itself. But in truth, this step will separate the weak from the strong marketing strategy. A solid system in organizing your gathered info will often determine the ROI of your efforts.

6)      Design a lead follow-up program from the gathered information. In other words, call and follow-up on your gathered leads.

In response to Nichole's Post

What are some important ways non-profit companies should do to receive more money for marketing?

            There are many different way to raise money for you company I have listed a few ideas below:

      Fundraisers

o   How organization raises money is limitless. You can do everything from sending out letters requesting donations and telling people about your cause to holding a car wash on a hot summer afternoon. When looking at fundraisers consider the demographic and community you will be targeting. If you are approaching a community that has a strong school presence, you dont want to have competing fundraisers of cookie dough, gift wrap or chocolates. Find a way to make your fundraisers stand out from what the “normal” things are.

o   Create an annual event such as a dance or auction that invites people in for an evening wrapping station to ease the stress of people who cant get it all done for the holidays. Providing a service or entertaining donors always contributes to success.

       Be part of the community

o   A successful non-profit organization cannot isolate itself within the community. You can’t be threatened by the competing dollars, so network with other organization leaders, community leaders and the public at large. In doing so, you understand what is working for others and what isn’t. You also develop relationships with people who may be able to provide you a larger platform or endorse your endeavors. Successful leaders of non-profit organizations understand that their role is as much political as it is philanthropic and that you need to maintain this balance of finesse to help your organization succeed.

      Team up

o   While everyone is looking for the donation dollars, there are many symbiotic relationships that can exist between non-profit organizations. School groups can team up with youth sports teams or civic service groups. A clinic that provides education and birth control means for teenagers can create a partnership with AIDS awareness groups. Parent clubs and organizations can work with local churches or autism groups, finding ways to fill more than one need. When you are able to work together, you are able to combine resources to make larger events that attract more people, get more publicity and press, and earn more for everyone.

Would you rather open a non-profit organization or a profittied organization? Why are some of the positives and negatives of each organization?

Pricing Issues in International Marketing

Price can be defined in the ratio terms, giving the equation:

                             resources given up
price  =     ———————————————               
                                 goods received

With this equation there are several ways that the price can be changed:

·      “Sticker” price changes- the most obvious way to change the price is the price tag. You receive the same thing, but for a different amount of money.

·      Change quantity. Consumers respond negatively to an increased sticker price, and change in quantity are sometimes noticed less.

·      Change quality. Another way candy manufacturers have effectively increased prices is through a reduction in quality.

·      Change terms. In the old days, most software manufacturers provided free support for their programs. Nowadays, you either have to call a 900 number or have a credit care handy to get help from software makers. Another way to change terms is to do away with favorable financing terms.

Consumers often develop internal reference prices or expectations about what something should cost, based mostly on their experience. Retailers very often promote soft drinks, since consumers tend to have a good idea of process and these products are quite visible. The trick, is to be more expensive on products where price expectations are muddier.

Marketers often try to influence people’s price perceptions through the use of external reference prices. For example

• Manufacturer's Suggested Retail Price (MSRP). This is often pure fiction. The suggested retail prices in certain categories are deliberately set so high that even full service retailers can sell at a "discount." Thus, although the consumer may contrast the offering price against the MSRP, this latter figure is quite misleading.
• "SALE! Now $2.99; Regular Price $5.00." For this strategy to be used legally in most countries, the claim must be true (consistency of enforcement in some countries is, of course, another matter). However, certain products are put on sale so frequently that the "regular" price is meaningless. In the early 1990s, Sears was reported to sell some 55% of its merchandise on sale.
• "WAS $10.00, now $6.99."
• "Sold elsewhere for $150.00; our price: $99.99."

Can you think of another way marketers can change the prices without the consumer knowing? Do you think this is ethical or unethical?

In Response To Billy's Post

Can you think of any other companies that do this?

To companies that came to my mind when thinking about companies that promote other companies in the same commercial would be Gillette razor, which helps promote Gillette stadium, and also TD bank, which helps promote TD Garden in Boston. These two stadium have nothing to do with a bank or a razor if you heard of them but at the same time have everything to do with each other. I think when creating a commercial it is a smart way to tie in another company, two reasons you can get more for your money and most likely this will pay off and people will soon associate both product together. 

Importance of Branding

 The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the other sellers. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

Objectives that a good brand will achieve:

·      Delivers the message clearly

·      Confirms your credibility

·      Connects your target prospects emotionally

·      Motivates the buyer

·      Concretes User Loyalty

In order to succeed in branding you must understand the needs and wants of your customers and prospects. You can do this by integrating your brand strategies through your company at every point of public contact. The brand resides within the hearts and minds of customers, clients, and prospects. It’s the total sum of their experiences and perceptions, some of which you can influence, and some that you cannot. It is important to spend time investing in researching, defining and building your brand. Your brand is the source of a promise to your consumer, a foundational piece you do not want to be without.

In Response to Maggie Carter's Post

Do you think using Flash mobs and other means to relate to young people is a good idea for our future?

            I do believe that using flash mobs is a great way to spread awareness about the earth and it’s issues. Young people would rather see or hear this information, young people don’t like to ‘waste’ there time reading about environmental/global issues they would rather hear about it.  What better way then to have a flash mob it educates you and give you a show. 

As you see in this video once people start to hear someone talk over the loud speaker they stop to listen, to me this would be a great way to spread awareness in a fun and exciting way, hoping people will get the right message. 

In the next few years what are other promotional ideas do you think would be best to promote awareness of the earth?

Rules for more Effective Advertising

Many businesses have a difficult time with there advertising and spreading the word for their product. Here is a guide that could help them focus on what a successful ad would consist of. I found this article about the 10 Rules for more Effective Advertising.

http://americanresearchgroup.com/adrules/

1. Does the ad tell a simple story, not just convey information?

2. Does the ad make the desired call to action a part of the story?

 3. Does the ad use basic emotional appeals?

4. Does the ad use easy arguments?

 5. Does the ad show, and not tell?

6. Does the ad use symbolic language and images that relate to the senses?

7. Does the ad match what viewers see with what they hear?

8. Does the ad stay with a scene long enough for impact?

9. Does the ad let powerful video speak for itself?

10. Does the ad use identifiable music? 

Most advertising fails to follow any of these rules at all and that’s also why there advertising doesn’t reach out to everyone. One of the best rules would have to be number 1 it states that a good story allows each member of the audience to interpret the story, as he or she understands the action.  Another important rule would be number 5, people don’t like to read ads; they would rather see or hear the ad. Our generation is getting lazy and the simpler the ads the better. All of their rules are very important and should really be taken into consideration when planning an advertisement.

Which of the 10 rules do you think is the most important? If you could make any ad what would it be for and how would you go about creating the advertisement?

Repsonse to Rachel Marra's post

What are some of the reasons that you think Domino’s is so much more successful than Pizza Hut?

I believe that Domino’s is more successful because unlike Pizza Hut, Domino’s has 8 different flavored oven baked sandwiches. Although Pizza Hut does have pasta, Domino’s has 6 different flavors including Mac-N-Cheese. Pizza Hut delivers but I don’t believe that everyone thinks that. I actually didn’t know that Pizza Hut delivered before this post. A lot of the commercials for Domino’s talk about delivery and all the great deals they have, where as Pizza Hut focuses on their lunch buffet and there wing “Wing Street”.  Domino’s has improved their pizza a great deal since first opening, this video below explains how over the years with all there bad reputations for the pizza tasting like ‘cardboard’ they have chanced it after listening to recommendation about what needed to chance. Which would you prefer Domino's or Pizza Hut? What other advertising ideas would you give to either company to improve there business? 

The next big thing..

 The Next big thing? The memristor, a microscopic component that can "remember" electrical states even when turned off. It's expected to be far cheaper and faster than any flash storage. A theooretical concept since 1971, it has now been built in labs and is already starting to revolutionize everything we know about computing, possibly making flash memory, RAM and even hard drives obsolete within decade.
The memristor is just one of the amazing technological advances sending shock waves through the world of computing. Other innovations in the works are more down-to-earth, but they also carry watershed significance. From the technologies that finally make paperless offices a reality to those that deliver wireless power, these advances should make your PC become a whole different experience when the turn of the decade comes.
 If you could think of something new to technology what would it be? Do you think that you will be purchasing a memristor within the next decade?

Resonse to Evans post...

Question: If you saw a bunch of people wearing "Blue Moon" shirts, and you were intoxicated, would you be encouraged to buy that beer?

To be honest I dont think just because someone is wearing a shirt with a beer logo I'm more up to buy that beer. I have my favorite beers and im not going ot change just because i see a different beer on a shirt or hat. People just think it's "cool" to get free stuff and just win. I don't think they really care what the shirt or hat said they only like it because its free and come on who doesn't like free things. When has anyone given up an opportunity to get something for free. So no if i saw a bunch of people wearing Blue Moon shirts and i was intoxicated i defiantly woundn't buy a blue moon because personally I hate blue moon and i wouldn't spend money on something I don't like or wouldn't drink!
Do you think that getting free shirts, hats or prizes in general would make you want to buy more alcohol? Do you think that the brand of alcohol on the "prize" would encourage you to buy that certain product?

Response to Kathleen Johnson's Post...

I believe that John Smith should sell off the names of the people that are interested in buying the cars. If he doesn’t want to file for bankruptcy and not lay off the breadwinners of the families of his employees. Selling the names would probably be in everyone’s best interest. John Smith isn’t selling the whole idea he is just selling some potential customers so he can get back on track and not have to lay off any of his employees. But if you read the AMA Statement of Ethics, John Smith needs to take responsibility and deal with his actions. He needs to have respect for both his employees and the customers. I don’t think it would be very ethical to give out the names and numbers of customers, that a company wants to buy. John Smith need to remember that confidentiality is an important aspect for companies; if customers don’t trust you they aren’t going to buy from you and could tell friends/families not to buy from you.  Here are some of the rules I believe apply to this case:

·  Do no harm. This means consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make.

·  Foster trust in the marketing system. This means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery of distribution.

·  Embrace ethical values. This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency and citizenship. 

Along with Honesty, Responsibility and Fairness. 
 What do you think the dilemma is for John Smith? If you were one of the potential customers would you want to be used as a bribe, and be sold out to another company?

Luxury Goods during a economic decline...

With economy not doing so well people still find a need to buy luxury goods!

Economics have many categories for “goods”. “Luxury Goods” are items that people buy more of, as their incomes tend to rise, as opposed to “Necessity goods” like food and shelter, whose demand is unrelated to income. Examples of luxury goods include fine jewelry, expensive sports cars and designer clothing. The Lipstick Effect is the theory that during an economic decline, people buy less costly luxury goods. Instead of buying fur coats, people will buy expensive lipstick. The idea is that people buy luxury goods even during economic hardships; they will just choose goods that have less an impact on their funds. Other less expensive luxury goods besides cosmetics include expensive beer and small gadgets. People don’t seem to care that they are spending there money on useless things, when they should really be saving there money incase something was to happen. Would you be spending your money on “luxury” items if the economy was declining? Why do you think people tend to think this way, that’s its okay to waste money on lipstick instead of bills?

An interesting fact that was attached to this article was that after the 9/11 terrorist attacks on America, lipstick sales DOUBLED.

In response to Maggie's Post....

Do you think our generations and younger generations rely too much on technology?

I defiantly believe that our generation and younger generations rely way too much on technology. I agree with what Maggie said about how we don’t even have to leave our house to go shopping or even talk to a person face to face, all we have to do is text or send a face book/twitter message. It actually pretty sad, I sometime stop and think what it would be like to not have cell phones. In the past they didn’t have cell phones pr emails and everyone was perfectly happy. They had to talk to people face to face and they could actually see the emotions. Via text or email you can write whatever you want and no one can tell if you’re lying or how you’re really feeling.

Everyone gets so distracted with his or her phone, missing important information. It’s so easy to get away with texting in class because texting is so simple and a lot of students can text extremely fast. Students are always getting in trouble in classes because they are literally addicted to there phone. High school students on average send over 3,000 text messages a month. It would save a lot of time if they either just called the person or physically went and had a face-to-face conversation.

What’s your output on demand for technology in our technology and younger technology? Do you think people would stop being socially awkward if cell phones no longer existed?

Sony envisions future with pay-as-you-go power

An article about Sony is looking to revolutionize the inefficient way in which we consume power.

The new concept video below from the electronics giant shows how we could use power more efficiently in the year 2030 by switching to smart outlets with authentication and wireless charging. The new prototype power outlet, allows the user to swipe a pay card across the faceplate and pay for energy on the spot. If humankind keeps progressing towards alternative energies (such as wind, solar and biomass), then our outlets could give us options as to what source from which we obtain our power. Video stated “the user cab actively control and manage power consumption on a user basis as well as on a device basis.”

If/When the outlets are available in the city, it offers people with electric cars the ability to charge up and pay for that energy easily. An app (for Smartphone or tablet) would enable consumers to observe how much power is available from several power source power sources in the home. With this app, one could check how much juice the electric car in the garage contains, enable or disable outlets in different areas of the house, or remotely control devices connected to a power outlet.

The biggest problem Sony is facing is the cost of the new product! One cannot help but admire Sony’s concept products such as: a TV that turns on by facing a wall and drawing a rectangle with your hand, a flexible tablet, and easy wireless charging. Imagine how good this would be for the environment!

What are your thoughts on this pay-as-you-go power? Do you think this product would actually work?

Choosing a good brand name...

There are several very important factors that marketers must consider when selecting a brand...

1. The name should be easy for customers worldwide to say, spell and remember. Short and simple brands with the same word meaning worldwide usually satisfy this requirement, such as the laundry detergent, Tide.

2. The brand name should indicate the products major benefits and suggest in a positive way the products uses and special characteristics; negative or offensive references should be avoided. Research shows that names that produce a positive benefit are more likely to be bought. Such as Dirt devil, which indicates it, cleans up any dirt, versus a name that has nothing to do with cleaning, like the new vacuum, the Dyson ball.

3. The brand should be distinctive. Without a distinctive brand, it will not stand out from all the other products. Marketers should find a brand name that is compatible with all products within their product line.

4. The brand should be designed so it can be used and recognized in all types of media. Whether through the radio, TV, or conversation the brand should be easily recognizable. Such as the McDonalds, "golden arches."

Brand names are tricky and many companies have special teams that create these names.

What do you think the best brand name or symbol is? Why?

In response to Christine's post...

Question: Do you think showing the ads before the game was a good marketing strategy or not? 

Personally I think that showing the ads before the Super Bowl wasn’t the best marketing strategy, but then again it could of helped promote. Other people could of told their family members or friends about these ads, making them want to watch the Super Bowl just so they could see how good the ads really were. But they could of just looked at the ads on the Internet. I believe that they shouldn’t change how things have been done for years. Changing the tradition messes things up; old ways tend to work better and by changing things causes problems and issues. I think that the commericals and ads should be a surprise just like in the past years. This was one of my favorite ads from the Super Bowl. What was your favorite 2012 Super Bowl Ad? How do you think they came up with the idea in showing the ads before the game fit in the strategic planning process?

http://www.youtube.com/watch?v=2-FCzvq984k&NR=1&feature=endscreen

In response to Rachel's post...

Question: What are some courses you have taken outside of your major? And did you learn anything worthwhile?

I have taken a lot of courses at Keene State that either had to do with my major or had nothing to do with my major at all like the ISP courses. I am taking a Photography class this semester and I really didn’t think that I would be doing much besides taking pictures, but actually I have learned a lot about the camera. This class has taught me many different ways to take picture and make them look interesting. I thought that by taking this lower level class I could just pass it easily, but it’s a lot more then just a class that takes photos. I’m actually learning a lot and getting a lot experience on how to take a good picture/what makes a good picture. You have to know how to adjust the colors on the photo, you really need to know your camera and all the different functions it has, and how to print certain photos, not just taking pictures. By taking a random class it broadens your horizon, I believe the more experience/opportunities the better. In my other post about should everyone take a Marketing/Management class it’s they same thing learning something new isn’t going to hurt it’s going to give you more experience and make you learn something that you didn’t know before. Was there ever a course that you took that you didn’t learn anything from? Do you think some major should have more courses than others?

In respond to Danille's post...

Question: Do you think it's important to take a marketing/management class? How do you think understanding marketing can benefit you in your career or every day life?

Should take a marketing/management class? Danielle mentioned in the post that when she told her family members about having a management minor they asked her what she planned on doing with that degree. I myself will be graduating with a Management degree and my family asked me what I plan on doing with that degree. To be honest I have no idea but I know that with a Management degree and can really help me with either trying to run my own business or one day become a manager of an important company. But as I think having some experience in marketing/management can really help you out in any job. All jobs require some type of management/ marketing problem. Having experience could give you that extra boost to get a good job maybe over someone else that has no experience. Every little opportunity can really pay off in the end.

Marketing isn’t just about marketing it’s "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. That’s basically what every business deals with, so by taking a marketing/management you could be ahead and actually know what’s going on with the business.

 A management class could help because you know how a company runs and what it needs to do to survive. One important thing that everyone should know is the 4 P’s (Price, Promotion, Place and Product). Knowing about the 4 P’s can really help out with a business. Especially Promotion, Promotion is a very important aspect for businesses. Depending on the promotions/advertisings it can really make or break the product. Knowing how to promote through management could be very beneficial, especially now. So yes, I do believe that everyone at some point should take a marketing/management class.

"Peopel dont know what they want;they only know what they know"

 

The quote “People don’t know what they want; they only know what they know” really makes you think. It’s true that marketers can sway you to buy things that you might not normally buy. For example if there is an “in” shoe that everyone wants and a cheaper shoe that no one wants to buy, you are more likely to buy the shoe that everyone wants because it’s in style. Everyone wants to have the latest merchandise and the ‘hottest’ items, that’s how marketers shape the consumer because they know that it’s true. People don’t really know what they want; they want what everybody else wants.  Marketers can convince consumers to buy just about anything with the right promotion and advertising strategies. Just as long as other consumers are willing to buy that particular product others will follow. Think about all the different types forms of advertising there is and how many times you hear about a particular item and that’s what you think of over and over. Eventually you give in and buy the item because you ashore yourself that you need that product.Marketers know in time consumers will buy the product with the right advertising that's why they advertise. They don't advertise because they think it will make there company look better. They advertise because they know that consumer will watch or hear about the product and want it because others want. Like I stated before everyone wants what others have! What else do you think Marketers do to sway consumers to buy there merchandise? Without advertising and promotion do you think that company/marketers would do better or worse?

Product BUY ME

Product, which discussed in class, is a good, a service or an idea. A good is anything physical (something you can touch, service is both application of human and mechanical efforts to people or objects and an idea is a concept or issue etc. The 3 other P's are Price, Place (distribution) and Promotion. Price is a decision or an action associated with establishing pricing objectives and policies and determining product prices. Price is often used as a competitive tool. Place is being available at the right time and a convenient location. The last P is Promotion, an activity used to inform individuals or groups about organizations and its product. If I was a 'product' I would tell potential employers to buy from me because I have a good quality product that is cheaper then other with convenient locations and easy excess whenever needed. I would have great promotions with lots of advertising and signs that actually stand out and make potential employers to want to buy my 'product'. Do you think that price or the actual promotion grabs the buyer? If you had to chose between the price or if it was more convenient to retrieve/access the product, which would you choose? Why?

Difference between marketing, advertising and propagnada

Marketing, Advertising and Propaganda seem very similar, but they have there differences. I believe that marketing has to do with communication, goods and services, and the exchange of goods. Also including the marketing mix, which consists of the 4 P’s, Price, Place, Product and Promotion. Marketing is more about satisfying the customers wants and needs and trying to improve products for customers. Marketing involves stimulating a demand, while advertising is more involved in convincing customers to buy a product or service. Marketing and advertising are more similar then propaganda. Propaganda is a form of communication aimed at influencing the attitude of a community at some cause or position. For example giving away t-shirts at a bar promotion. Does Propaganda help sell merchandise better than Advertising? Is advertising one of the best forms of selling a product or do you think word of mouth works better?